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Octain Growth Systems Process Overview
Michelle's Strategic Marketing System Phases
Phase 1: Discovery
Phase 1: Discovery
Phase 1: Discovery
During this phase, goals will be reviewed and a complete assessment of your existing marketing strategies, campaigns, collateral and capabilities will be conducted. Baseline metrics will be documented and a dashboard set up to track progress.
Phase 2: Research
Phase 1: Discovery
Phase 1: Discovery
If adequate market research is not already available, additional research may be needed to complete the strategic plan. This may include surveys, customer interviews and secondary research.
Phase 3: Strategy
Phase 1: Discovery
Phase 3: Strategy
Once the research is conducted, a report and strategic recommendations will be presented to the senior leadership team to align on next steps.
Phase 4: Planning
Phase 6: Optimization
Phase 3: Strategy
During this phase, the aligned-upon strategies will be translated into an actionable roadmap and the resources needed to achieve it will be defined.
Phase 5: Execution
Phase 6: Optimization
Phase 6: Optimization
The staffing and vendors needed will be hired and held accountable to meet the agreed-upon measurable objectives/key results (OKRs).
Phase 6: Optimization
Phase 6: Optimization
Phase 6: Optimization
Throughout campaign execution and at the end of quarters, we will evaluate results and make changes to improve outcomes for the next cycle.